Royal Match is a free-to-play game that offers in-app purchases for real money to buy virtual items and coins to proceed faster. How does Royal Match make money without ads? Considering the Royal Match’s promotion model, they want no less than a whole world, so losing any bits of the audience is unacceptable. Plus, advertising requires establishing a strict age rating to avoid inappropriate third-party content, which can limit the overall audience. All that leads to hate-deleting of the game. Users may accidentally click on a banner located right under their thumbs, download an advertised game by coincidence, or get tired of repetitive, unskippable video ads. ![]() The ads, especially the unfortunate placements of ads, can affect user retention in a game. ![]() Either that is a bitter irony or a compensation for its inappropriate behavior in other apps, but it is what it is.
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